Every successful non-profit corporate relationship has at its core a mutual recognition that the relationship is a win-win situation. That is to say, both parties clearly recognize that each derives from the relationship clear advantages that neither would have achieved without the other’s involvement. These relationships advance both the mission of the nonprofit and the business purpose of the corporation.
Sometimes, the win-win isn’t completely obvious at the outset. Sometimes, the win-win is created out of the initial discussions and through continued relationships. But at the end of the day, it is the win-win that provides the motivation to come to the table initially, and it is the prospects of a win-win that sustains the relationship.
Every win-win, of course, is different, just as no two organizations are entirely alike. Interestingly, over the past few years, non-profit “wins” have begun to evolve from merely receiving a check, to far more strategically grounded benefits and relationships that provide access to new industry segments and greater overall market visibility.
To learn more about Corporate Benefactor opportunities, please contact the AOF's Executive Director, Stephen Downey, CAE, at firstname.lastname@example.org or 312.202.8230.